Producer Rob Fairhurst and Director Jimmy Cheng are currently exploring new and innovative strategies for creating, marketing & distribution of digital content with NESTA (National Endowement for Science Technology and Arts) on their Insight Out programme.

Due to the increasing advances in digital technology, traditional platforms of visual media promotion and delivery are constantly being challenged and re-evaluated. The six month programme shall see them create and apply rapid prototyping methods to various emerging and traditional business models.

The application of these new strategies shall be applied directly to, Jimmy Cheng's "Patient X", which is scheduled for release in late March this year, and integrated with the current slate of Aspect Ratio & Retribution Films projects.